BJ Caldwell

A sample of a small literary experiment titled ‘I’mperfect’ about the incredible story and track record of the the Sparkman Stephens 34 – the official design of the MOD GLOBE RACE!

Chapter 1.
‘Morning Cloud’

The S&S 34’s distance to here: 108,000-nautical miles nonstop…& counting.

“Design in its most effective form is a process, an action, a verb, not a noun. A protocol for solving problems and discovering new opportunities. Techniques and tools differ, and their effectiveness is arguable, but the core of the process stays the same. It has taken years of slogging through ‘design = high style’ to bring us full circle to the simple truth about design thinking: that when used effectively, it can be the foundation for driving a brand or business forward.”

– Fast Company, October 2008

The first inspiration was in the mind of Sparkman & Stephens fertile imagination along with his brother Rod…

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